3 months ago  |  THE LV GUIDE

Recap: Farouk 2017 Conference

Hodaly Garcia

The Farouk Light it Up conference in Cancun, Mexico was truly amazing. Mr. Farouk and his team brought all of their amazing products together, highlighting the innovative BioSilk and CHI lines.

From the moment our “press team” arrived, the attention and hospitality from the APA PR ladies, Farouk team and hotel staff was exceptional. The night started with an intimate dinner with guests that included past and present Miss Universe and Miss USA winners. Dinner was followed by a red carpet and the highly anticipated performance of singer/rapper Nelly. Right by the beach, the performance was full of energy and the entire crowd was brought together by his music!

Saturday morning started off with a unique informative session of all Farouk products; from a live runway hair show to descriptive product details, this session was nothing short of amazing. The products that stole the show were definitely the CHI Black Seed Oil collection and BioSilk’s Silk Therapy with Organic Coconut Oil set.

The CHI Black Seed Oil collection includes ten products, all designed to revitalize the hair, keeping it strong and shiny through any styling routine. BioSilk’s Silk Therapy with Organic Coconut Oil  is a two product collection, a 3 in 1 shampoo, conditioner and body wash and a leave in treatment for hair and skin. I had the opportunity to try the leave-in treatment during my complimentary body massage given at the resort’s spa and it was incredible. The product goes on so easily and my skin was left super soft and moisturized!

From the amazing welcome gift bags to the complimentary hair treatments, the weekend was truly amazing. It was so much fun to try and learn about so many different products. I left the conference with a new found admiration for each of them.

Thank you so much to the Farouk team and everyone who helped put this weekend together. I am excited to try my new products and help my hair and skin glow!!!










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