6 months, 30 days ago  |  Beauty

OUAI Obsessed: Our Crush on Hair Guru Jen Atkin

Cassandra Ruth

Meet the woman behind Khloe Kardashian’s perfect lob, Chrissy Teigen’s enviable waves, and countless other celebrities’ Insta-worthy manes- Jen Atkin.

Jen Atkin | Lilliana Vazquez, The LV Guide

The list of Jen Atkin’s famous clients goes on & on… yet what many people don’t realize is that Jen Atkin is a total Lady Boss who we can all take notes from. Not only does she seriously have the magic touch with a blow dryer and pair of scissors, she has a true knack for entrepreneurship. As the founder of OUAI (pronounced “way”) Haircare and the ManeAddicts.com hair content community, Jen has built a hair empire that expands far beyond Kim K’s perfectly un-split ends. OUAI products use quality formulas to make luxurious hair accessible to women in a user-friendly, more affordable manner. No glam squad needed. ManeAddicts shares articles, images, videos, and other content to inspire, indulge, and educate readers with anything & everything hair. You can even watch videos that show you which way to hold your curling iron to get the type of curl a certain celebrity wears. Jen, and her team of experts, host Mane University seminars worldwide that teach other stylists their tricks of the trade- all to help clients get the hair that they are dreaming of.

Somehow, amid doing Bella Hadid’s hair in Europe one night, and attending Luna Legend’s petting zoo party back in California the next, Jen manages to run countless business meetings and carefully tailor her brands to the perfection that they are. This ranges from finding the perfect formulas for new OUAI products to shooting those “how-to” styling videos for Mane Addicts. One of her most recent projects is her line of hair jewelry for Chloe & Isabel. The Jen Atkin x Chloe & Isabel collaboration includes a full Spring/Summer 2017 collection of jewelry pieces for your hair- futuristic metal bun cuffs, embellished pins, geometric ponytail clips, and more. The perfect, cool-girl addition to any outfit.

Jen Atkin | Lilliana Vazquez, The LV Guide

The more that I learn about Jen Atkin, the more impressed I am. Taking something that you are passionate about, then turning it into a career that allows you to travel the world meeting interesting people and talking about what you love? Sign me up. They say that one person can’t have it all, or do it all, but I can’t help but think that Jen Atkin has found the OUAI.

For more info about Jen, check out her website http://jenatkin.com/, or follow her on Instagram @JenAtkinHair.









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