Review: Amika Haircare
There’s something rewarding about watching your hair transform from dry and unmanageable into soft, touchable tresses, or switching up your routine from sleek, straight hair to embracing tousled, beachy waves. The products you use make all the difference in expanding your hair expertise, and amika: keeps the fun and individuality in haircare, all while and constantly experimenting with and improving their formulas. “We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.”
Armed with antioxidant-rich super fruit, Sea Buckthorn Berry, amika: delivers nutrient-packed ingredients in every brightly-packaged product. From shampoos, conditioners, and masks, to an array of products designed to shield, nourish, and texturize our hair, there’s something for everyone. Sold only online and in salons, this exclusive line is what our hair has been waiting for.
Looking for bombshell waves without having to hang out under a blow dryer for an hour? Blowout Babe Thermal Brush is going to be your new best friend. This thermal ceramic barrel and ionic generator gives us sleek, voluminous style with unbelievable ease. Pair with Bombshell Blowout Spray to add body, plump, and massive va-va-voom to your mane.
If you’re anything like me, you love a good dry shampoo. I’m on a constant search for the perfect formula: refreshing, no residue, and highly effective! Perk Up gives us that and more! The best part? No harmful ingredients, like aluminum starch or chalky talc. For an extra burst in shine, apply Silken Up Dry Conditioner on clean or second-day hair for soft and glossy locks!
With “a culture of inclusion and positivity,” amika: strives to create an environment where each person thrives in their own skin. Between their upbeat and sunny packaging and their drive to create good and good-for-you haircare formulas and tools, I say they’re doing an awesome job!
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